Amazon AlexaInner Voice

One in four people experience anxiety at least once in their lives, and despite the prevalence and availability of simple, effective treatment, approximately 60% of sufferers never seek help. Inner Voice is a voice experience built for Amazon Alexa that helps people manage and prevent anxiety through daily reporting, reinforcement of positive experiences, access to expert content and exercises, and by disrupting anxiety victims’ negative inner voice.

2019
Clemenger BBDO Melbourne

Representing Technology among a cross-discipline team of 5 specialists - I was involved across all aspects of the project, including research, creative thinking, conversation design, technology execution, go-to-market strategy, and final pitch presentation.

The inaugural winner of the 2019 Amazon Alexa Global Agency Cup.

After qualifying events across 12 countries and against 73 agencies, three finalists were selected to strategize, prototype and pitch a global voice skill at the Voice19 Summit in Newark, New Jersey.

The three finalists included Clemenger BBDO from Australia representing the APAC region, Say It Now from the UK representing Europe, and Publicis Commerce from the USA representing the Americas.