Mars ChocolateSnickers Hungerithm
The Internet gets a little angry when it’s hungry. So Snickers created the Hungerithm, a hunger-algorithm that monitors the online mood. The Hungerithm is like a stock exchange for Snickers chocolate bars. When anger goes up, Snickers prices goes down at every 7-Eleven stores. Prices are updated 144 times a day, and drop as low as 82% off the normal shelf price.
In that context, I’ve been in charge of the technical approach for the rebuild, while leading a small team of developers, to deliver on a highly scalable and highly available solution for both the web platform and the mood analysis algorithm.
To redeem, users simply visit the Hungerithm mobile site and click the “Get A Snickers” button to receive an instant 7-Eleven coupon right on their phone.
“The Goo” is the name of the 3 animated chocolate waves built to bring some life and movement to the Hungerithm. It synchronise in real-time according the mood of the internet.
For content moderation purpose, we’ve also built a custom administration interface that controls and update the Front-end site in real-time.
The infrastructure fully rely on AWS services. An example of it is the data API, built with Node.js and GraphQL inside a Lambda function.