Archline AustraliaInteractive Site

The Archline Thong is the most comfortable Aussie thong ever. 100% Aussie owned. These thongs are super comfy to wear and can be worn anywhere.

UI-UX Designer / Front-End Developer
Html5 Canvas, Css3, Javascript
Foundation, Twig, jQuery, Sass
ID Digital
Axign Footwear came to us with a need, which was building a new interactive website in order to present its new product. Our main challenge has been to make the orthopedist aspect of the Archline Thong easily understandable. In order to achieve it, we have designed an interactive experience going trough different steps, all focusing on product features and benefits. Each step invites the user to discover it trough scripted interactions. All animations were thought in order to bring life to the Archline product and to encourage the user to play with it. A lightweight version has been specially designed for mobiles and tablets.