Celio* FranceInteractive Game

Celio* is a French men’s clothing retailer headquartered in Saint-Ouen, France. It caters primarily to the Continental European market, aiming to provide fashionable and affordable clothing.

Project Lead / Strategist / Designer
2012
Game & Application
Dynamic View
Probably the most challenging project in my career so far. Celio*, which is a French men’s clothing retailer, came to us in order to digitize their main clothing store in Paris, Les Champs-Élysées. For this project, I have been in charge of leading the strategy and the client proposal for an app devoted to be deployed on a multi-touch screen. After client approval, I’ve been in charge of leading a team of 7 developers and creatives in order to bring the idea to life. The app has been split in two parts: an interactive catalog, where customers can create their own avatars and dressing them with the new Celio* clothing collection. And a musical game based on color, rhythm and feel, to make people share and play around the Celio* branding. The project has been a real success for our client, who was counting around 300 games per day. It was also a big success for us as an agency, this project pushing our business to the next level.